The Cost of Losing Truth in Sports
When TruthLens says a franchise is “losing truth,” it isn’t about lies—it’s about drift. That subtle gap between what’s said, what’s done, and what the data shows.
In sports, truth isn’t moral; it’s structural.
When language and behavior fall out of sync, teams lose more than trust—they lose efficiency, culture, and profit.
Answer the Question You’re Asked
Most people don’t lie — they just stop listening. I stood in an insurance doorway, letter in hand, asking who was responsible for the flood payment. The representative didn’t read the document; she just gave the answer she was most comfortable saying. That moment wasn’t about insurance — it was about truth. In leadership and life, distortion often begins with small acts of inattention. Truth doesn’t die in deception; it dies in lazy listening.